About Ideal Land
Over 25 years of specialist expertise in land acquisition and property investment across London and the South East.
Putting People and Sites Together
Ideal Land is a specialist land acquisition and sourcing agent, focusing on identifying and acquiring interesting and off-market land acquisitions within the UK, tailored exactly to our clients' needs.
We work with a diverse range of clients including individual plot owners, developers, construction firms, businesses, planning consultants, architects, and international property companies. Our portfolio ranges from single plots to large sites suitable for residential or commercial redevelopment.
With over 200 successful transactions and partnerships with more than 50 leading developers, our track record speaks for itself.


James Armstrong
Founder & Managing Director
James founded Ideal Land over 20 years ago and specialises in sourcing off-market development opportunities across London and the UK, both with and without planning permission. With more than 30 years in the property industry, including a background in residential sales, he personally matches developers, architects and buyers with suitable sites and supports them throughout the process.
At Ideal Land, a small and hands-on business, clients work directly with James from introduction to completion.
Lucy James
Administration & Coordination
Lucy supports all aspects of the business behind the scenes, coordinating administration, communication and property viewings. If James is unavailable, she is always on hand to assist.
With experience in residential lettings and agency work in Hong Kong, she is now expanding her knowledge in property development.

200+
Sites Acquired
£500M+
Value Transacted
25+
Years Experience
50+
Developer Partners